Businesses today are moving beyond traditional telephone and web surveys, They need a means of determining in real time what their target consumers really think and feel about their products and services and they need it today.
Why?
• Is to take advantage of new business opportunities
• Enhance consumer awareness and experiences
• Build customer loyalty
• Resolve issues and increase retention levels
• Make the necessary changes in design, pricing, services and many issues of great importance
• To save time and reduce cost
TouchTrack can produce a wide range of charts, tables and statistics designed to your specifications. We have an experienced team of research analysts proficient in analysis and interpretation of data and statistics for a variety of purposes. A range of reports can be produced at any stage of the project using appropriate tables and charts. Reports can be presented to individuals or groups by AST staff.
• Analysing survey data
• 2D or 3D colour charts
• Pie, bar, clustered, step, and area charts
• Grid and frequency tables
• Cross-tabulation of key variables
• Weighting and scoring
• Interpreting results
• Written reports
• Executive Summaries
• Headline analysis
• Hard copies, Word, PowerPoint or PDF's
• Face-to-face presentation
TouchTrak is web-based survey system with an intuitive word-processor design environment and full compatibility with Microsoft Office for enhanced ease of use and productivity.
• TouchTrack Provides The Following Functionality:
• Survey Design: Easily create complex surveys using intuitive word processing interface.
• Survey Collaboration: Enable members of a workgroup to easily collaborate on drafting questionnaires and analyzing results.
• Question Library: Search the library of all existing published survey questions to identify questions to add into the current questionnaire.
• Publishing Approval: Ensure that the appropriate departments approve surveys prior to distribution.
AST Kiosks Map: Interactive map showing in real time the locations of AST Kiosks in the fields that are available for deployment, and a synopsis of the type of consumers who may live in those locations for quick deployment of surveys in a defined geographic locations to reach the intended target of audience.
TouchTrack: Automatically publish surveys to the kiosk anywhere, any time where AST has kiosks and program in place. DEPLOY ONCE & WATCH THE RESULT IN REAL TIME.
• TouchTrack: Infuse previously recorded demographic information into surveys to improve relevance of questions asked of respondents.
• Results Management: Cut weeks off research projects by automatically collecting survey results in real time
• Creating Complex Surveys: Using a familiar word processing interface and easy-to-use survey wizards.
• Centrally Controlling Survey Practices: TouchTrack is centrally managed and completely web-enabled, requiring no desktop software
• Microsoft Office Compatibility: TouchTrack has a survey tool with an intuitive word-processor for survey creation, combined with full integration with Microsoft Office for dynamically managing and reporting results.
This Intuitive Environment Makes It Easy To:
• Cut and paste questionnaires directly from MS Word
• Add, copy, and paste text to rearrange questions
• Format surveys with various fonts, sizes and colors, page background color/image as well as custom headers and footers.
• Upload images such as the company logo and apply style sheets to provide a consistent look for all surveys.
Open Architecture
• Create static HTML pages that can be uploaded to any web server, enabling organizations to choose the web server that best fits their performance, security, and support needs.
• Run on any server operating system, enabling organizations to use the server OS that best fits their needs. Manage survey results in Oracle, SQL Server, Sybase, DB2, or MySQL enabling organizations to use their current corporate database standard.
• TouchTrak is also compatible with standard Microsoft applications, enabling users to export survey results to Microsoft Excel, Access, and Power Point.
