Performance of new brands

It is an exciting and daunting prospect launching a new product today. A high percentage of new introductions fail and cutting through to the consumers in today's crowded market is a highly complex task. Now however we can provide you with answers to the most pertinent launch issues such as:

• Will my proposed advertising work?
• How many households are buying and repeating?
• What should I do next - new SKU's, new packaging etc?

Consumer reaction to new product introductions

When launching a new product you need access to quick and insightful consumer based data to give your product a greater chance of success. Monitoring the early days of launch can show if enough consumers are making a trial purchase, and equally importantly if enough of them are making repeat purchases. The issues you need to understand include:

• How many households have tried the new product?
• Is repeat strong enough to support the brand long term?
• How did trial respond to advertising and promotions?

Competitive response to your new launch

Identifying where a new brand's volume gains have been made is necessary to ensure that the overall strategy for the brand is on track-particularly if you have other brands in the same market. The issues you will be pondering include:
• What is my brand share- pre and post launch?
• Did my new brand attract new category buyers?
• How much has the market grown as a result of my launch?

Provide a long term forecast for your new brand

Determining if the new brand you have launched has potential as a long-term player requires predictive analysis. Making major capital decisions based on the long-term viability of a brand is a serious issue and we provide the tools to make it as easy as possible. Issues you may be considering are:
• What is the future for my new product offering?
• Is it worthy of significant capital investment (new factory, machinery etc)?
• What flavor / form extensions should be considered?