What Can AST do for Fortune 500?

Market Measurement AST can build and deliver: • Direct marketing database and customer information • System or data warehouse • Basic customer interaction tracking system • Customer relationship mgmt. ( CRM ) • Advanced customer interaction tracking system • Agent collaboration • Knowledge base • Automated, skills-based routing • Sales force automation

Analytical Tools and Services  read more
We offer a wide range of software and professional services that enable clients to receive, select and evaluate our market-measurement information, integrate it with their own data and third-party information, and apply it to specific business issues and situations. Clients can view and analyze information from many perspectives, such as by specific product categories, by geographic area or by retail channel. We also organize and present information to suit the specific needs of many individuals in manufacturing, service and retail organizations, including general managers, marketing professionals, sales professionals, purchases, merchandisers and category managers.

Diagnostic Services  read more
Our consumer panel and customized research services provide clients with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers' purchasing decisions. Consumer panels link purchasing information to demographics and provide a controlled environment for examining motivational factors. Our analytical and modeling services provide clients with a range of options to evaluate and understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues, such as promotion optimization, pricing, consumer targeting and marketing mix optimization. In many markets, we offer a suite of consumer-focused customized research techniques and services that address clients' unique and specific marketing and sales issues.

Opportunity Identification  read more
While our major clients all share a common focus on consumers, each individual client has its own distinct set of business characteristics and marketing and sales concerns. Our information and services are designed to help each client identify and act upon its unique growth opportunities. Using a structured and disciplined approach to building and managing long-term relationships, our people work in close partnership with their clients to understand their strategies and business objectives... To design the right suite of AST services that fits their needs... To agree on clear and measurable business objectives. And to measure the results and clients' return on their investment.

For many companies, promotion costs are their biggest single area of expenditure, and understanding the impact and worth of that spend is of critical importance. The scale of promotional spends often means that even marginal gains in efficiency will have a significant affect on the bottom line.

For top line analysis, AST answers questions such as
• How many promotions did I do?
• How does this compare to the competitors?
• What is the overall sales lift associated with individual promotion points?

While AST is doing your survey through our smart kiosks, we will expose your new product through different means and media that would accompany your survey campaign. For insight into more complex promotional issues.  read more