AST has developed a series of modeling and consultancy approaches to help companies understand the impact of activity and develop the optimal promotions strategy. These sophisticated techniques are designed to address questions such as:

• How is different promotion mechanics driving incremental brand volume and profit?
• What is the optimum level of discount to achieve volume/profitability objectives?
• To what extent does display enhance promotion effectiveness?
• Are there key times of the year when promotions are more effective?
• How does the length of promotion influence its effectiveness?
• How much cannibalization across the portfolio occurs when items are promoted?
• What is the worth of historical promotional activity?

AST promotions models use daily scanning data to evaluate the impact of different promotional tactics. Other information sources such as AST |Household scan consumer purchasing information and manufacturer profitability measures can also be incorporated.

AST is always there where shoppers are. The true consumers.