30 day FREE TRIAL   |   sign in   |   about   |   contact us
  Fortune 500 Market Research Consumer Survey Advertising Contests
Our Venues
• Shopping Malls

• Trade Shows

• Restaurants

• Super Markets

• Airports

• Sports Areas


White Papers
Untitled Document
News
Support
SignIn
 
CONSUMER SURVEY

Advanced Survey Tech, (AST) has developed a simple yet advanced business model that is practical enough to achieve almost 100% accuracy in consumer responses to a survey. This patent pending business model is based on giving the consumers the privacy to express their honest opinions, reward them instantly and deliver the data to the client within hours using advanced technology and proprietary software.

Consumer Survey has been performed in one form or another for thousands of years providing merchants and professionals with critical feedback about their services and products. With the invention of corporations, these merchants grew to enormous organizations that strive to keep in touch with their consumers, but have largely lost the ability to do so personally.

Market research is often outsourced and gathered through telemarketing, new product registration, Internet questionnaires, direct-mail inquiries, focus groups, working with consumer groups, and conducting personal interview surveys in shopping malls.

Recent trends in the field of telemarketing show consumer resistance to gathering information via the phone. Groups have pressed for legislation resulting in do-not-call lists and registries on a state-by-state basis that impair the effectiveness of telemarketing research companies. There is also a proliferation of digital and cellular phones, solicitor blocks on landlines, unlisted numbers, and Internet phone service where numbers are difficult to generate and potential respondents are sensitive to the minutes they spend on the phone each month.

New product registration is voluntary and delivers infrequent results. In addition to this, the respondents are consumers who have already acquired the product and do not provide the company with information from prospective customers who have not purchased their goods or services.

Focus groups and Internet surveys often offer consumers something in exchange for their participation. Focus groups provide in-depth feedback to the company and are ideal to use in conjunction with other research methods, but do not quickly and cost-effectively obtain opinions from many consumers.


Internet surveys provide valuable feedback to many companies, but often are not noticed by Internet users, the reasons for this are many:

• Pop-ups and banners have become so commonplace that users do not usually pay attention to their messages before closing them;
• The surveys are not advertised enough to get a good response;
• The surveys themselves are too long and the participants become bored and prematurely quit the process.

Personal Interview Surveys, such as those conducted inside shopping malls, suffer from major flaws.

First, is that it costs more money to gather information this way because of the surveyor's wages and travel expenses.

Second, is the costly expenditure of time involved in gleaning and gathering the paper survey data results?

Third, is that personal interview survey results can be skewed? This happens if an interviewer asks a question in a biased tone of voice, or makes a facial gesture, or there's non-objective emphasis on certain parts of the question that will steer the reaction of the participant.

Four, the survey respondent's anonymity: there is very little. This factor makes many potential participants shy away from taking an interview survey.

 


Why AST system is different?
We Provide Total privacy to the consumers during the survey session, which result in unbiased opinion by the respondents. Unlike telemarketers who call you unannounced and bombard you with questions.

• We reward the respondents instantly upon finishing the survey with gifts and other privileges which result in excitement and enthusiasm.

• The result is delivered to the client in real time or the next day, whether there were 10, 10000, or 10 million consumers responded.

• The cost to the client is almost 40% less than the traditional way (telemarketers)

• Accuracy, almost 100%

 
COMPETITIVE RATES

Because of our utilization of cutting-edge technology, we are able to reduce the effects of labor costs on the products we provide. Typically, telemarketing companies can provide estimates for a job that they may undertake, but it is all based on how many hours their employees spend on the phone. Instead of paying by survey completed, telemarketing clients pay for employee breaks, training, incomplete surveys, and failure to get consumers to participate in the survey. AST charges a flat fee per survey based on the length of the survey, quotas, qualifying questions, and coupons that are given to participants.

Our rates are not only better controlled, but are also lower than those of telemarketing companies. For example, if your company has the equivalent of one page of questions and wants 10,000 completed surveys (no quotas and no qualifying questions); a typical bid for your project would be a flat $3 per survey, or $30,000. We found that our fees are at least 40% less than the most competitively priced telemarketers.

 
Some of the Industries we work with in Market Research are

Automotive
Consumer Entertainment
Health Care
Government
Media and Public Affairs
Political and Socail
Sports
Technology
Global Corporations
   
 

 
 
home   |   fortune 500   |   market research   |   consumer survey   |   advertising   |   contests   |  case studies   |   software   |   government   |   sign in  
copyright © 2008, Kiosk Enterprises, LLC, all rights reserved
designed, developed and optimized by InvidMedia