The first coupon would be a discount coupon issued by the outlets inside the mall, which may be redeemable by the surveyors, .
The second would a coupon with participant's name, address, phone number, and email to be added into the drawing box for actual car drawings at the end of the survey.
The third would be a discount coupon or gift voucher from the authorized local dealers, which would be redeemable at a nearby dealership. It is a party everyone love to join and play to win!
This unique-design, patented technology provides each kiosk with a touch-screen LCD panel to display structured questions submitted by the car maker for prospective buyers or existing owners. It allows the car maker, as a seller, to capture prospective buyers right at the information search stage and lead them to the purchase decision with immediate incentives.
More importantly, the real time data the car maker received will provide their engineering, designing, production and marketing teams unprecedented possibilities to alter their entire strategy and decision-making upon the feedback and continuous service/product improvement on daily basis.
Additionally, the Kiosk also contains a feature of digital billboard displaying video advertising programs on the top of the touch screen, which just could be another wonderful opportunity to let the community to know about new lineup of cars, trucks, sport utilities, their rebate, and the closest authorized dealerships. It costs less than tv commercials and it has more impact on local consumers.
Now you may wonder, how? How this could possibly be done? Each day after the closing of the mall, all replied surveys would be encrypted and sent to our central server where our data base and proprietary software would tabulate answers, and print out a report with demographic breakdowns of respondents into age, gender, location and income categories. These reports would be sent to the car maker's office for their review the next day. So all they need to do is to submit their questions, and we will deliver the results more efficient and faster than they could ever imagined.
Since the survey will be done in a completely voluntary, fun environment, their feedback will be guaranteed more accurate and complete than any conventional method. In addition, as our kiosk can be geographically placed but centrally controlled, we can define and target different consumer groups by giving different types of surveys accordingly yet deliver the result simultaneously.
Advanced Survey Tech not only has a concise and comprehensive methodology to gather empirical consumer data, but also provides a fresh perspective in the car maker strategic marketing research and acquisition, by motivating and rewarding consumers during their participation. We can't emphasize enough the 'purity factor' of kiosk-acquired marketing data. Because of the minimum human involvement in the survey process, the consumer will be forthright in their responses. And, that kind of information, we believe, is what the car maker is seeking.
Now, you may wonder, how much this will cost you? You will be surprised that with one-third of average telemarketer cost, you will get all the deals you did not even think of.
Just give us the opportunity to meet with you to discuss your needs and objectives and how Advanced Survey Tech may contribute toward them. The presentation/Demo for the Kiosk system can also be arrange at your convenience.
Imagine the beauty to let the community involve your car making from the design to after sales service, all happening so effortlessly in an entertaining environment. It will be our greatest pleasure to work with you. info@advancedsurveytech.com
